Z CORE
The premier Gen Z market research solution.
You Need Clarity.
We Have It.
Gen Z is fast-moving, culturally defining, and notoriously hard to pin down. If you're building something for them, you can't afford to rely on assumptions or outdated insights.
We bring you into the room with Gen Z so you hear exactly how your product or message lands with the people it’s built for.
We run live focus groups, targeted surveys and on-site testing with college students across the country, giving you fast, unfiltered insight straight from the people you're trying to reach.
Whether they’re walking through your onboarding flow, reviewing your marketing campaign or explaining why your new menu item doesn’t land, they help you see what’s working and what needs to change.
Powered By Students.
Built for Brands.
Our network includes over 250 instantly accessible hand-selected students across 32 states and 120 Universities, diverse in background, major, lifestyle, and perspective. They’re collaborators, testers, and honest critics who bring real context to your brand decisions.
Custom Insight.
No Headache.
At Z Core, no two projects are the same, and that’s by design. We work hand-in-hand with your team to build fully customized research experiences that fit your exact goals and timelines Whether you need rapid-turn surveys, creative concept testing, or deep qualitative insights, we tailor every element to meet your needs.
And once we align on the vision, we handle the rest. From participant recruitment and scheduling to moderation, data collection, and analysis, we take care of all the logistics so you don’t have to.
Our services, you mix and match.